Period Pieces
We’ve become immune to the stylistic appropriation of periods for dramatic pause in titles and taglines. It’s gotten to the point where I hear a little voice in my head — an overly dramatic one that doesn’t for a second actually mean or believe what it’s saying — whenever these egregious sentence fragments find themselves beneath my gaze. Here are several examples of subtitles from an employee publication. They’re all real, and I think it’s saying something that I didn’t have